MMK101

MMK101 group presentation next week and I would really appreciate feedback from any marketing seniors. Our brief is to relaunch a local cafe brand for university students. We ran a small survey in our tutorial and found that students care more about study-friendly space and power outlets than about price, which surprised us. So our idea is to position the cafe as a study spot, not a cheap coffee place. For the 4Ps: product is a study bundle with coffee and a pastry, price stays mid-range, place is the existing store with extra outlets and quiet hours, and promotion is Instagram and TikTok content filmed during exam weeks. I made the slides in Canva using a brand board like the one in the photo. My worries: is a survey of 30 classmates enough evidence of consumer behaviour, or will the marker say it is biased? And how do we present the promotion plan without it sounding like a list of social media apps? I also want to practise presenting slowly and clearly because English is my second language. Any advice on structure or on the HubSpot course modules worth doing before Friday would help a lot.

MMK101 tip for anyone who finds the theory dry: every time a lecture introduces a framework, pick one brand you actually buy from and apply it on the spot. I did the 4Ps on my favourite bubble tea shop and suddenly segmentation, pricing and positioning were not abstract anymore. The exam questions are basically this exercise with a brand they choose.

deakin.edu.auDeakin StudentsOfficial student hub for units, support and key dates.

To the first years who messaged me stressed about the MMK101 case study: you do not need to sound like a textbook. Clear structure beats fancy words. Situation, problem, two options, your recommendation, why. That's it.

theodinproject.comThe Odin ProjectFree full-stack curriculum used by a lot of our IT mentors.

Hot take: MMK101 is the most useful first-year business unit if you want an agency job. I used my case study on a local gym's Instagram as a portfolio piece and it got me my part-time social media role. Treat assignments like client work.

neetcode.ioNeetCode 150Curated interview problems with free video explanations.

Starting MMK101 this trimester and honestly the readings are a lot. Is there a senior who explains things slowly? I understand better with real examples than slides.

The skincare brand I intern with needs a casual marketing assistant: content and community, 10 to 15 hours a week, Melbourne. First and second year Business students are welcome, and your MMK101 case study counts as a portfolio piece. I will refer you to my manager if you send one piece of content you made and tell me who you think our customer is. International students, check your work rights hours before applying.